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The Artist Behind the Strategist

I grew up drawing, writing and experimenting with creative software. At OCAD University, I studied copywriting and art direction, but found myself increasingly interested in the thinking behind the work. Why should an idea exist? What problem could it solve? How could it change what people think, feel or do?


It took me five years to break into strategy. Along the way, I learned to play down my creative side because I thought it made me seem less rigorous. But I never stopped making art. Outside of work, I kept writing, painting, making music and experimenting with new ideas.


Eventually, I realized the part of myself I'd been hiding was what made my perspective different. Art taught me to observe, feel and find meaning in small details. Strategy taught me how to give those instincts direction.


They were never separate. They've always made each other stronger.


Below are some of the things I've made along the way. Take a look around.

There's Always Time for Hope

Hope is something I think we all hold onto when life feels uncertain. It doesn't always make sense, but somehow, it keeps us going.


Inspired by Man of Steel, I painted Superman inside a vintage alarm clock with no hour hand or numbers. Only the seconds remain. It's a reminder that hope isn't something we need to wait for. We can find it in the present.


The clock also has a working light, reminding us that even in our darkest moments, there's always time for hope.


If you're interested in purchasing this work, 50% of proceeds from the sale will be donated to Covenant House to support young people experiencing homelessness and crisis.

Echoes of the Stars

"Echoes of the Stars: Chamber Version" is a piece I carried with me for more than 16 years. What started as a simple melody gradually evolved into a neoclassical chamber composition, brought to life with the help of talented artists and musicians.


Built around piano and strings, the piece explores distant memories that drift in and out of reach, the people and moments we can't quite hold onto, and the echoes they leave behind. It's a minimalist, reflective work that sits somewhere between nostalgia and acceptance, inviting listeners to linger with the memories they can't let go.

Marcus Aurelius

Marcus Aurelius has had a huge impact on my life.


I first came across Meditations in a bookstore in London. I remember joking with the person working there, “Why don’t they make us read this in high school?” Without batting an eye, he replied, “Depends what high school you went to.”


That exchange stuck with me almost as much as the book. It made me realize how access to certain ideas can feel like a privilege. And I hated that.


What fascinates me about Marcus Aurelius is how little human nature has changed in almost 2,000 years. We still deal with the same emotions, challenges and complicated relationships. And somehow, his advice on life still feels just as relevant today.


For this portrait, I wanted to capture the person behind the philosophy, using loose lines, shadows and imperfections rather than making everything look perfect.


I hope more people discover Meditations, no matter their age or background. Some ideas should belong to everyone. Not just the privileged.

Copyright © 2026 Michael Ash - Strategic Advertising Planner - All Rights Reserved.

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