Case Studies
Benchmark needed to stand out in a category filled with rational claims. Yet as we started to drill into some barriers we realized that most people had an irrational anxiety about starting DIY projects. To address this, Benchmark dramatized the stress-free benefits of its Omega battery platform under a zombie apocalypse. Early results confirmed we hit a nerve, delivering 80% video completion, a 321% increase in unique page views, and an 86% jump in unique purchases.
Even though Canadians were strongly on board with the “shop local” movement during the pandemic, many local businesses in Roncesvalles were still suffering. Our research showed that the absence of small businesses created more urgency than their struggles. So we created a stunt to get Roncy residents to see what would happen without their immediate intervention. The coordinated stunt led to more than 255 million impressions in less than 72 hours, and 570% return on the BIA’s investment.
Even with high praise from automotive associations, Mazda’s latest SUVs needed to strengthen awareness amongst affluent SUV buyers. Through a bespoke digital storytelling strategy across various passion points, Mazda achieved a 17% lift in awareness for the CX-3 and a standout 34% lift in ad recall for the CX-5 among affluent SUV buyers.