Case Studies
Benchmark needed to stand out in a category filled with rational claims. Yet as we started to drill into some barriers we realized that most people had an irrational anxiety about starting DIY projects. To address this, Benchmark dramatized the stress-free benefits of its Omega battery platform under a zombie apocalypse. Early results confirmed we hit a nerve, delivering 80% video completion, a 321% increase in unique page views, and an 86% jump in unique purchases.
Even though Canadians were strongly on board with the “shop local” movement during the pandemic, many local businesses in Roncesvalles were still suffering. Our research showed that the absence of small businesses created more urgency than their struggles. So on the second day of the new lockdown, Toronto residents woke up to more than fifty store and business windows covered in craft paper, with For Lease signs. What happened next changed the community and the nation for better.
Even with high praise from automotive associations, Mazda’s latest SUVs needed to strengthen awareness and relevance amongst affluent SUV buyers. We designed a bespoke digital strategy ranging from 6-second bumpers to cinematic short films that told the stories of three lifestyle adventure seekers who used Mazda to pursue their passions. In the end the CX-3, CX-5, and CX-9 saw a 17%, 11%, and 15% lift in awareness, respectively. Additionally, the CX-5 saw a 34% lift in ad recall.
Cadillac was losing touch with a new generation of affluent car buyers, who were influenced by what they saw on Instagram. But rather than use influencers like our competitors, we partnered with up-and-coming visual artists to bring our brand platform to life. The first of its kind collab with "content creators" across Canada not only scored a 79% higher engagement than rivals on the platform, but also drove a 61% higher Ad recall rate than historical benchmarks.